Utrecht doctors protest today at Hoog Catharijne against the campaign of Philip Morris International. They find the campaign misleading and file a complaint with the Advertising Code Committee. The campaign consists of posters currently visible in shopping areas across the country. There is a QR code on them that directs passersby to a website where they can click on various objections to stricter rules on tobacco and nicotine. Based on this, they receive a speech made by AI that can be submitted to the European Commission. The complainants argue that the campaign can be seen as tobacco advertising, which is prohibited. Moreover, the AVG is not properly applied on the website. "And that while people are asked to indicate whether they smoke or use other alternative tobacco products. That are very sensitive data", says lawyer Laura van Gijn who files the complaint. Therefore, a report is also made to the Authority for Personal Data. In addition, the Smoke-Free Generation (Hartstichting, KWF Cancer Foundation and Longfonds) has complained about the campaign to the Dutch Food and Consumer Product Safety Authority. With the complaint and the action, the protesting doctors and health funds hope to contribute to "a broader public discussion about the role of the tobacco industry in public consultations and policy-making".